A content marketer will likely have noticed the dilemma of whether to produce long or short form content. Both types are useful, but which is right for you? Here's a quick guide to how you can choose the right format. The key to success lies in finding the right mix of keyword density and time. A well-written piece, whether informative or not, is easily understood by readers.
Content marketing
Effective content marketing strategies combine both short-form and long-form content. Before you start writing your content, you should know what your goals are and determine the best way to achieve them. In other words, you should start by defining your goals and then work backwards to determine what type of content best serves your needs. Here are some tips for creating both types of content:
Content length
When deciding on content length, it's important to consider what type of content will best reach your target audience. Long-form content is more effective if you are targeting the awareness stage, which is when most people buy. This is also true for content that should be written for those in the decision stage. It may be more beneficial to create shorter-form content for those at the middle.
Content keyword density
The power of content length may not be as important as you think if you're pondering the keyword density within your website's content. Short-form content is typically 500-800 words long, and its keyword density can be as low as 1%. Long-form content offers more opportunity for subtle keyword integration. Long-form articles are more likely attract organic traffic through search engines.
Content time
Both short-form and long-form content have their advantages and disadvantages. Each type has its own characteristics but complements the other. While longer form content might be easier to keep an audience's attention, shorter-form content can have negative effects on brand credibility and search engine rank. Consider these factors when deciding which type of content is best for you. You might be surprised at the results. Learn more to see the benefits of each.
Content mobile-friendliness
Long-form versus short-form content is a hot debate that rages online. Which format works best for your company? Each style is different, and each has its advantages and disadvantages. However, both have some similarities that make them equally valuable. Although long-form, more engaging content is most popular, mobile-friendly shorter-form content is much more likely to receive social shares. Here are some tips to help ensure that your content is given the attention it deserves.
Content quality
One of the biggest differences between long form and short form content is the length. The first category includes content longer than 1,000 words. It includes white papers, ebooks, blog post content, and other long-form types of content. Although there is no upper limit on long-form content, it's important to not ramble or use low value words. This will make readers feel lazy. Long-form content can be more valuable than short-form content. However, marketing should not be based solely on its length.
FAQ
Why use social media marketing?
Social media marketing is an excellent way to reach new customers or build relationships with your existing customers. It's easy to build a community around your company by posting interesting articles, engaging with others through comments or likes, and creating a buzz about it. This makes it easier that potential customers can find you online.
How much does SEO cost?
SEO costs depend on the size and industry of your business, as well as your budget. A few hundred dollars may suffice for smaller companies, while large companies will need thousands. You can use our SEO calculator to get an estimate of the cost.
How often does SEO need to be done?
You don't need to perform regular SEO campaigns if your links are maintained correctly. If you stop maintaining links and rely exclusively on organic traffic for your business, it could be costly.
Generally speaking, monthly SEO updates are recommended for small businesses. A quarterly update may be necessary for larger companies.
How often should my website be updated?
Regular updates can help improve your website's rankings. It's not necessary. If you've already created good content, you may not need to update it frequently.
How long does SEO take you to build traffic?
The average time it takes to generate traffic via SEO is 3-4 months. However, it depends on a lot of different variables, which include:
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Site content (quality)
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Backlinks
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Targeted keywords
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Competitor rankings etc.
SEMrush provides a free trial to help you get started in SEO. You can monitor all aspects of your SEO campaign with them, including competitor research and backlink profile, top pages and local listings, organic traffic stats, reports and more.
Statistics
- Deleting those 10k pages is one of the main reasons that he improved his site's organic traffic by nearly 90%: (backlinko.com)
- Which led to a 70.43% boost in search engine traffic compared to the old version of the post: (backlinko.com)
- These guides are designed and coded 100% from scratch using WordPress. (backlinko.com)
- 93%of online experiences today begin on search engines. (marketinginsidergroup.com)
- : You might have read about the time that I used The Content Relaunch to boost my organic traffic by 260.7%: (backlinko.com)
External Links
How To
How can I tell if I'm doing SEO well?
There are several ways you can tell whether or not you're doing great SEO:
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Your bounce-rate should be below 30%. That means users must leave your page before they click on anything else. A high bounce rate indicates that your audience doesn't trust your brand or isn't interested in what you're selling.
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Visitors visit multiple pages of your website. This shows that they are interested in your site and find something useful.
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Your conversion rate is increasing - your target audience is more aware of your product/service and wants to purchase it.
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Your average time on site is increasing - people spend longer viewing your content.
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Increased traffic from search engines is a sure sign you're doing excellent SEO.
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You are receiving more shares on social networks - this means your content is being shared and reaching other audiences than your followers.
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You are getting more comments in forums - this means that people respond positively about your work.
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There's more engagement around your website - more likes, tweets, shares, and likes on posts.
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Your rank in SERPs is rising, a sign that your hard work is paying off.
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You're receiving more leads from your website - this shows that people have found your website organically and are now contacting you.
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Your sales are growing. This means that people who come to your website looking for products and services are now purchasing them.
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Your blog post is more popular and gets more comments, which shows that people find the content valuable.
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More subscribers mean more customers to your email list. This shows that people are able to trust you enough to sign up for updates about your company.
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Sales are rising, which means that people love you and your products to the point that they will pay for them.
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You have more followers on social media, which is a sign that your followers share your content and engage in your brand.
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You're getting more PR mentions - this shows that journalists are talking about your brand online. This can increase your company's visibility and your reputation.
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This indicates that other companies have also recommended your brand.
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People keep returning to your website - this shows your customers are happy with your work and will come back again the next time they need your help.
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Your competitors are losing ground. This is because they didn't spend as much on their SEO campaigns, which makes them look bad.
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Your brand's image has changed - this means your brand is becoming more popular among new customers.