You can use a free tool to analyze your meta descriptions. The ScreamingFrog SEO Spy allows you to crawl as many URLs as you like, and upgrade to get more. The tool can help you find duplicate content and unrelated meta descriptions. It can also be used to help with keyword research. A good meta description should match your page title as well as your keyword.
Length of meta description
Google has increased the length of meta descriptions. The maximum length of meta description on Google is now 200 characters. Some results however still use 160 characters. The change was made to benefit the searcher - it wants people to get the information they need without leaving Google. Is this a good thing? Do you need to make your meta description longer? This article discusses the importance of meta descriptions and how they can help your website's page rank.
It is recommended that you use 150 characters when deciding the length of your meta description. Include your target keyword, as well secondary keywords. Google may trim the description or ignore it if it's too long. Aim for a maximum of 155-160 symbols, including spaces. Here are some examples:
Your meta description should not exceed 160 characters. Google will display it in the SERPs with a shorter length if it isn't. It should contain sufficient information to generate a click. If it is too long, the description may not be noticed by the searcher, and may result in a high bounce rate. It is a good general rule to follow, but it is still important.
Your keyword usage should be the focus of your meta description. If your meta description is too long, it won't make sense. You must include keywords in your meta descriptions if you want them appearing on the SERPs. Google will be able to see your meta description because it includes keywords. When writing your meta description, keep in mind that keywords are what make it unique and increase your website's visibility.
Uniqueness
Ecommerce shops are one of the most popular businesses. They spend a lot time and effort making sure that their website's description is unique. This is especially true when it comes to ecommerce stores because Google rewrites the meta description for nearly 63% of all search results. Ahrefs and Portent both found that this percentage rises with increasing search volume. While it can be difficult to think of a unique meta description for every product page, there are certain things you can do to increase your chance of getting your description noticed.
In your meta description, you should include your main keyword. While this does not affect ranking, it attracts more attention if it is highlighted. Even if your plugin automatically generates meta descriptions, you want to make sure that your meta description stands out. This will help you make sure your meta description is unique and does not appear in multiple places. Google will rank your page higher as long as it is unique in its meta description.
Your meta description must be descriptive and communicate the same message as your title tags. Make sure your target keywords appear in your meta description and on-page content. Google will recognize your page as relevant to the query it was used to search for the product. A unique meta description should contain specific keywords that will increase the number of people who click through your site. Focus keywords should be included in your meta description.
Keyword
The meta description of your keyword has a direct correlation with how many times the searcher clicks on your website. Higher volume keywords are likely to have lower rewrite rates. However, there are some things you can do in order to maximize click-throughs. Here are a few tips to help you optimize your meta description. First, keep your meta description short. No more than 160 characters. As the keyword is already included in the page URL, meta title tag and page URL, it's best to avoid using the brand name. Don't use unnecessary punctuation or symbols. Avoid long-tail keywords, and save space by using ampersands. Lastly, don't forget to include your unique selling points and call-to-action.
Be sure to use the correct tags and use synonyms. According to Google's Quality Guidelines, you should use descriptive metadata on your web pages. This is because search engines may rewrite meta description in desktop and mobile search results. This can negatively impact your SEO strategy. Make sure to avoid using keywords that are not related to your site's content or the keywords that you are trying to rank for. Remember that search engines prefer to see as relevant as possible descriptions.
Different keywords should be used for different pages. Avoid keyword stuffing as it can cause a problem. You should ensure that your keywords are within easy reach of each other to make search engines understand your page's content. Remember, the meta description is not a guarantee of a high ranking in search results. The higher your site ranks in search results, the more clicks it gets. It is a good idea for your keyphrase to be included in your meta description.
Active voice
Use the active voice when writing meta descriptions. You can make your readers excited and get them to click on your page. Instead of using the passive voice, which makes sentences long and dull, use the active voice, which is more conversational. A meta description isn't the place to write dry and boring copy; it should inspire readers to take action. Below are some tips about using active voice to write your meta description.
In your meta description, use active voice. The active voice gives searchers the impression that they are the focus of the page. This gives them a sense of ownership and involvement in your web pages, which drives their actions. This makes your meta descriptions more relevant than those written in a passive tone. Active voice is also more persuasive in meta descriptions, so use it whenever possible. You will get better rankings for your keywords if you use this method. Meta descriptions don't have to be rewritten. It is possible to modify the language of the meta descriptions to make them active voice-friendly.
Make sure to use synonyms throughout your meta description. When users search for pages, they will rely on the first few sentences to make a decision. A meta description that doesn't contain a keyword may be skipped. It is better to use synonyms throughout your meta description. Google has actually modified the average meta description length twice within the last two years. This means that you must use the right keywords in your meta description.
Make sure your meta description has a call-to-action. To get users to click on your link, you can use phrases such as "learn more" and "find out more". Your meta description must appeal to the user's emotions. This will make it more appealing to users and increase traffic. This will improve the SEO of your site as well as increase your conversion rate. Don't forget to improve your meta description.
SEO crawlers
The HTML of your website can help you determine how to optimize meta descriptions for SEO crawlers. Specifically, you can view both the raw HTML and the rendered HTML. Google sees the latter. Meta descriptions can be viewed within your CMS. A plugin allows you to view your meta descriptions from your website. Search engine robots, or bots, can view your meta description and perform bulk analysis.
A good meta-description should not exceed 135 words and contain the targeted keyword. The meta description should not conflict with your on-page content. The description should be as relevant as possible. It should contain a CTA, or call to action. You should also avoid using double quotation marks and make use of schema markup to add images or ratings. You should ensure your meta description includes your target keyword(s), so that you website ranks for these keywords when searching the internet.
A good meta description will encourage users to click through your site. Use action-oriented language to get your readers to click on your link. It should not contain duplicate keywords, and it should be no more than 155 characters. It will likely be removed by special formatting if your description is too long. However, remember that your meta description should not mislead searchers. It should, instead, provide a solution or benefit for the user.
The title tag, which is the first visible part of your website, introduces your web page. You should use a unique title to each web page. The meta descriptions are displayed below the title tags on the SERPs. It gives users a quick description of what your page is about. Use a keyword-optimized tag title! Meta description and title tags go hand-in-hand.
FAQ
How long does it take for SEO to generate traffic?
Traffic generation through SEO usually takes 3-4 months. It depends on many variables.
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High quality content on your site
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Backlinks
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Targeted keywords
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Competitor rankings etc.
If you're new to SEO and want to generate some quick results, try using SEMrush for a free trial. You can monitor all aspects of your SEO campaign with them, including competitor research and backlink profile, top pages and local listings, organic traffic stats, reports and more.
How much does SEO cost?
SEO costs depend on the size and industry of your business, as well as your budget. Smaller companies may only require a few hundred dollars per month, while larger companies will likely spend thousands per month. You can use our SEO calculator to get an estimate of the cost.
What are the best tools available for on-page SEO?
Video embeds as well as image alt tags, structured markup and internal linking are some of the best tools to use for on-page search engine optimization. You can learn more about these types of issues in this article.
Why SEO strategy is so important
Search engine optimization (SEO), is a way to get more people to visit your website via Google.
Search engines like Google, Yahoo! and Bing store information about websites on servers known as crawlers. These crawlers send the data back to the central database. This allows them index web pages for search purposes.
If your website appears high in the results, more people will click on your link and visit your page. These searches will not show you, so you won't get found.
It is important to rank high in search engines. This will ensure your site is noticed. Two main ways to do this are paid advertising and organic links.
Paid Advertisement - This is where companies pay per-click online ads that appear above other sites when searching for information. These ads can be banner ads or text ads.
Natural Organic Links - Natural organic links are those where you have built an excellent site over time and earned your industry's trust. Through blogging, guest posting and commenting, you can build links over time.
To stay ahead of the game, you must invest continually in both forms of marketing.
What is a PPC ad?
Pay-per click ads are text-based adverts that appear at the top and bottom of pages.
These advertisements are extremely targeted, meaning advertisers only pay when someone clicks on them.
PPC advertising is very similar in concept to Pay Per Call advertising. We'll talk more about this later.
Do I really need a digital agency?
As soon as you realize that your business needs a little bit of extra support, it's probably too late to try and handle everything alone. A digital agency is designed to offer professional services to small businesses. They know exactly how to promote your company online and keep up with the latest trends in the field.
They can manage your social media accounts and analyze data.
Statistics
- And 90%+ of these backlinks cite a specific stat from my post: (backlinko.com)
- Which led to a 70.43% boost in search engine traffic compared to the old version of the post: (backlinko.com)
- Sean isn't alone… Blogger James Pearson recently axed hundreds of blog posts from his site… and his organic traffic increased by 30%: (backlinko.com)
- If two people in 10 clicks go to your site as a result, that is a 20% CTR. (semrush.com)
- A 62.60% organic traffic boost to that page: (backlinko.com)
External Links
How To
How can I determine if my SEO is doing well?
There are many ways you can tell if your SEO efforts are successful.
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Users should leave your site without clicking anything else if their bounce rate is less than 30%. If your bounce rate is high, it means that your audience is not trusting your brand and/or isn't interested what you have to offer.
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People visit multiple pages on your site - this shows that visitors are engaging with your site and finding something useful.
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Your conversion rate is improving - your audience has become aware of your product or service and wants to buy it.
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The average time spent on your site is increasing. People spend more time viewing your content.
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This is a good sign that you are doing great SEO.
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This means that you are getting more social media shares - it shows that others are sharing your content and reaching new audiences beyond your own followers.
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Forums are receiving more comments - this is a sign that people respond positively and favorably to your work.
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You get more engagement on your website, with more likes, tweets and shares.
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Your rank in SERPs is rising, a sign that your hard work is paying off.
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Your website is generating more leads - this means that people are finding your site organically and contacting you.
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You are seeing an increase in sales - this means that people who visited your site looking for your products or services are purchasing them.
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You get more views and comments on your blog posts, which means that people find your content useful and interesting.
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More subscribers mean more customers to your email list. This shows that people are able to trust you enough to sign up for updates about your company.
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Sales are rising - this shows that people like you and your products so much that they are willing to pay for them.
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Your social media followers are higher, which indicates that your fans are more likely to share your content or engage with you.
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You are receiving more PR mentions, which means journalists are talking about you online. This helps spread awareness about your company and boosts your reputation.
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You are being recommended more often, which means that other companies recommend your brand.
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People continue to return to your website. This is a sign that your customers are satisfied with your work, and will return again and again when they need your assistance.
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Your competitors are losing market share - this means they didn’t invest as much in their SEO campaigns.
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Your brand's image is changing - this shows that your brand is becoming popular among a new group of customers.